Art Director: Arnun Teng
Copywriter: Kevin Schwartz

Affresh is a cleaning tablet that is used for the insides of machines ranging from dishwashers to washing machines. Our challenge here was to take a relatively unknown brand and inform consumers of its form and function. The campaign we developed for Affresh relies primarily on a sense of renewing freshness, similar to spring cleaning. What emerged was a traditional print campaign that would appear as both a one-off shot and a magazine spread.