Art Director: Tommy Baldwin
Designer/Copywriter: Arnun Teng

Intex is a leading distributor of inflatable furniture and water/pool accessories. They develop products such as air mattresses, jacuzzis, and even rafts. Our challenge here was to create a user experience that would harness the uniqueness and novelty of Intex's products while utilizing guerilla advertising tactics. The Intex: Inflate The Fun campaign capitalizes on the "blow-up" factor of several products to create a lasting impression.