Art Director: Arnun Teng
Copywriter: Connor Wood

For the 2016 One Show, our mission was to create a new and engaging shopping experience that would bring Lego's idea of "playful learning" to life within its stores. Ultimately, this would help retain footfall in stores, create unique play experiences, and further develop a larger consumer base. With this in mind, our team developed the idea of Lego Brick Talk: An in-store audience experience that captures the foundation of "Playful Learning".