Prior to DRD Creative’s rebrand to Outright my team and I sat on several different names, one of which being Add Bok Choy.
The following are branding concepts featuring canned water and business cards. The idea was to create a brand that reflected the uniqueness of Add Bok Choy and evoked something truly energizing.
St. Regis commissioned an associate guidebook in order to better implement their initiative known as the “Culture Evolution”. The challenge here was utilizing their firm brand standards in a completely brand new way. The result was a highly-refined guidebook that primarily utilized white space in order to effectively convey the experience of the Culture Evolution.
Conceptual product mock-up for Rising Sun, a brand of organic loose leaf tea that comes in an assortment of flavors. Each pouch contains enough loose leaf tea to brew at least 10-15 cups. The goal here was to develop a brand and corresponding packaging that would evoke a feeling of optimism and liveliness.
Horizon Therapeutics sought to bring their identity into a more modern space. The following was a logo concept that visually represented their full-service nature. The colors were chosen in order to evoke both a feeling of warmth and serenity while maintaining a bold sense of professionalism.
Each year Capital One publishes a Corporate Social Responsibility report that details the ways in which they’ve given back to the community and promoted a greener future. In 2016 and 2017 I was able to work closely with them in creating a report that represented both their growth and how they’ve impacted the lives of many. Thematically, I designed the report using brighter colors in order to better humanize it and bring about a feeling of higher energy. I utilized more white space when necessary to create a modern and polished look.
Octo University logo update and refresh.
After Octo Consulting Group rebranded, I was tasked with updating and modernizing many of their sub-brands. Octo University was a learning institution that allowed Octo employees to learn and receive certification on a variety of topics.
The new logo removes many of the erroneous details and simplifies it, bringing it in line with Octo’s current logo.
Mock-ups for an IBM social media campaign promoting low-code/no-code, thought leadership and quantum computing.
Conceptual marketing product mock-ups for the grand opening of Octo’s oLabs: A dedicated technology and innovation center that houses cutting edge tech and equipment.
